Google Launched Its Own URL Shortening Service

Google URL Shortener at goo.gl is a service that takes long URLs and squeezes them into fewer characters to make a link that is easier to share, tweet, or email to friends.

The core goals of this service are:

• Stability – ensuring that the service has very good uptime
• Security – protecting users from malware and phishing pages
• Speed – fast resolution of short URLs

Google URL Shortener is currently available for Google products only and not for broader consumer use, you can use it with google feedburner service to tweet your blog or site feeds on twitter with your twitter account. With time you will see other google products like gmail, google talk etc using this google URL shortening service.